Growing your businesses user adoption strategy in a cost effective way


In this [episode](https://www.youtube.com/watch?v=GLadmTNTEgE&list=PLahL-CewOxv8c-lLa2DUjr7lwyBYSpR2O&index=5), Clarence gives a Rapid Returns tip to Dominic L Giacona, founder and CEO of [Road Shield](https://www.roadshield.app/), an app that empowers both drivers and law enforcement personnel to take control of their safety and their rights during pullovers. Whether you're a civilian or an officer of the law, Road Shield recognizes the need to lower the risk involved in high-pressure situations.

Their main revenue source comes from working with agencies and licensing the software to them. The key problem for them is the user adoption, especially if they want agencies to get involved in their business.

Since their main demographics are civilians and police, they want to learn how to effectively market to those two audiences and bring them together. Although they’re still at the beginning stages of the company, Clarence gives them helpful advice on growing their user base in order to sell to agencies.

##### TIP: Focus on growing your user adoption strategy by gathering data about your users to help increase product adoption

Firstly, it’s important to come up with a modest marketing budget when you’re building your strategy. Since Road Shield is a free app, Clarence suggests they start advertising their freemium app download, due to its low cost of acquisition. Showing you have consistent downloads will show that you are getting a lot of user adoption.

Secondly, once you understand the cost to acquire a user and learn more about their behaviors, then you’ll be able to predictively scale your business.

When you eventually have more users in your ecosystem, then you have valuable social proof to help sell to agencies. For example, “15% of the people in your county are on Road Shield”. With this collection of data on users, Road Shield can then advertise county by county and get really precise with the audience targeting to help increase users and scale.

##### Why is user adoption important?

The benefits of a [high user adoption](https://www.indeed.com/career-advice/career-development/user-adoption#:~:text=User%20adoption%20rates%20are%20important,the%20new%20product%20or%20version) can lead to profit and growth through: - Increased retention of customers - Better marketing return on investment (ROI) - Higher customer lifetime value (CLV) - Less cost per acquisition (CPA) - Lower customer marketing and retention costs

Did you know it takes [5x](https://www.helpscout.com/blog/user-adoption-strategies/#:~:text=Focusing%20on%20user%20adoption%20is,customers%20to%20grow%20their%20accounts) as much to attract a new customer as it is to keep an existing one? This is why it’s important to have a good user adoption process, so that all that money used to acquire new customers doesn’t go to waste.

Building a user adoption strategy is an ongoing journey and you need to continuously keep customers engaged long term and give them more reason and value to stay with your business.