Consumer apps
Otis AI helps consumer app teams plan, launch, optimize, and report on paid campaigns across channels, using audience, creative, and performance data to increase signups, purchases, reduce acquisition costs, and scale user growth more efficiently.

Increase signups and purchases
Use proprietary machine learning and real-time budget optimization to lower customer acquisition costs while driving more app signups, purchases, downloads, and high-intent conversions.
Manage campaigns across every major channel
Launch and manage campaigns across Facebook, Instagram, Google, LinkedIn, YouTube, TikTok, and more from one connected platform, helping your app reach the right users across the full funnel.
Reach high-intent users with first-party data
Use customer lists, app, MMP (such as Appsflyer) and conversion data to build stronger audiences, improve retargeting, and reach users who are more likely to download, sign up, or activate.
Optimize creative and performance continuously
Otis analyzes creative, budgets, audiences, keywords, and campaign structure to surface recommendations that improve conversion efficiency and reduce wasted spend.
Platform capabilities
Otis AI connects planning, targeting, creative intelligence, optimization, and reporting in one platform, helping consumer app teams drive more signups, reduce acquisition costs, and improve campaign performance with less manual work.
Uses proprietary machine learning to generate a robust campaign plan around your goals, channels, budget, audiences, and creative strategy, then adapts as new performance data arrives.
More featuresCustomer results
From consumer finance to mobile apps and digital platforms, Otis helps growth teams improve acquisition efficiency, reach higher intent users, and turn paid media into measurable user growth.
See customer resultsGamified news app
“Our channel subscribers have grown 57.6% in just 90 days — a massive amount of growth for a 17-month-old channel that we can directly attribute to Otis.”
Adam Harder
CEO & Founder of InPress
57.6%
Increase in channel subscribers (in just 90 days)
64%
Reduced cost per acquisition (CPA)
250K+
Article surveys submitted since launch
Link in bio creator app
LinkMe used Otis to refine audience targeting and improve campaign efficiency across paid channels. By leveraging first-party data and performance insights, the team was able to reach higher-intent users, improve conversion rates, and scale app signups more efficiently while reducing acquisition costs.
22K+
App installs
$0.50
Cost per install
5M+
Impressions
1.2%
Click-through-rate
Mobile financial app
“We are really happy with the current performance of our campaigns, our CTRs are beyond industry benchmarks.”
Jasper
Sr. Digital Campaigns Manager at Singlife Philippines
2x
Decrease in Meta CPA
3x
Decrease in Google CPA
75%
Decrease in CPC
4x
Increase in CTR

Fintech app
Plannery used Otis to accelerate user acquisition by improving campaign structure, testing creative variations, and optimizing audience targeting in real time. This allowed the team to scale signups more efficiently while reducing manual campaign management and improving overall performance consistency.
13x
ROAS
3x
Increase in conversions
300%
Decrease in CPA

Streaming TV app
“Working with Otis allows us to sleep well at night knowing that everything is optimized, running efficiently and all the problems are being handled.”
Christopher Mohs
Chief Operating Officer at Smart Healthy Green Living
5.3K+
New users
125%
Increase in conversions
73%
Decrease in cost per conversion