Why Most Agencies Are Optimizing Ads the Wrong Way in 2026
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The Future of Ad Targeting: Why First-Party Data Is Becoming Essential for Agencies
By Chiara Squillantini
How MuzeMerch Broke Past a 3x ROAS Ceiling and Scaled to 5.7x with Smarter Paid Media
By Chiara Squillantini
How Safety Advisory Scaled High-Quality B2B Leads with Otis AI
By Chiara Squillantini
Stop Boosting: Why AI Beats the Blue Button
By Chiara Squillantini
How Otis AI Scaled to 1,000+ Users and Partners by Automating Digital Ads
By Chiara Squillantini
How InPress Grew Channel Subscribers by 57.6% in 90 Days with Otis AI
By Chiara Squillantini
How SensoryEdge Cut CAC by 80% and Achieved 15x ROAS with Otis AI
By Chiara Squillantini
How Otis Helped a Mental Health Startup Cut Cost Per Lead by Over 50%
By Chiara Squillantini
How AI is helping small businesses punch above their weight in emerging markets
By Miguel Guerrero & Chiara Squillantini
How to Make Your Business Show Up in AI Search Results (Like ChatGPT & Perplexity)
By Chiara Squillantini
Otis AI Named to the 2025 AI Hot 100 List
By Chiara Squillantini
Otis AI Launches Brand Video Produced by Boundless Creative, Showcasing the Future of Smarter Advertising
By Chiara Squillantini
AI + UGC: The Dream Team That’s Empowering Marketers, Not Replacing Them
By Chiara Squillantini
How to Drive More Sales with Social Commerce and Paid Ads
By Chiara Squillantini
Why Retargeting Ads Are a Must-Have in 2025 (And How Otis AI Makes It Easy)
By Chiara Squillantini
The AI Creative Boom and Why What You Do After Matters Most
By Chiara Squillantini
6 Innovative Ways Small Businesses Can Utilize AI to Boost Sales
By Chiara Squillantini
Fresh Features & Product Updates to Supercharge Your Otis AI Experience
By Chiara Squillantini
10 Social Media Trends to Look Out for in 2025
By Chiara Squillantini
Revolutionize Feedback Loops with AI: Boost Customer Satisfaction with Smarter Strategies
By Chiara Squillantini
5 Ways to Sleigh Your Holiday Sales
By Chiara Squillantini
Strategies to Maximize Black Friday and Cyber Monday Sales
By Chiara Squillantini
Enhancing Engagement Analysis with AI: Predict, Adapt, and Amplify
By Chiara Squillantini
Celebrating Our Small Business Partnership with the New York Jets
By Chiara Squillantini
How Fed Rate Cuts and a Strong Labor Market Are Fueling Growth for Startups and Small Businesses
By Chiara Squillantini
Sharpen Your Strategy: Unlocking Precision Targeting with AI
By Chiara Squillantini
Crafting Compelling Content with AI
By Chiara Squillantini
Otis AI Announced as a Small Business Partner of the New York Jets
By Chiara Squillantini
Miguel Guerrero Recognized by Tatler Asia For Shaping the Future of AI-Driven Marketing
By Chiara Squillantini
AI-Driven Changes to SEO and the Shift to Paid Ads with Otis AI
By Chiara Squillantini
Unlocking Customer Success with AI-Powered Segmentation
By Chiara Squillantini
Leveraging AI to Understand Your Audience
By Chiara Squillantini
Otis AI and the Sustainable Development Goals: Empowering Small Businesses for a Better World
By Chiara Squillantini
How lead generation campaigns can drive success for small businesses
By Chiara Squillantini
Why businesses should start investing in social media into their marketing strategy for 2024
By Chiara Squillantini
6 Ways You Can Use AI To Create Better Content, with Miguel Guerrero, CEO of Otis AI
By Chiara Squillantini
OTIS AI: A Game-Changer in the Realm of Digital Marketing
By Chiara Squillantini
The Future of Digital Marketing for Progressive Businesses: Meet OTIS AI
By Chiara Squillantini
OTIS AI: Revolutionizing Digital Marketing for Growing Businesses
By Chiara Squillantini
Otis AI: Spearheading a New Digital Era and Beyond
By Chiara Squillantini
Otis AI: Shaping a Future of Digital Equity and Innovation
By Chiara Squillantini
Beyond NYU: Building entrepreneurial success
By Chiara Squillantini
Growing your businesses user adoption strategy in a cost effective way
By Chiara Squillantini
OTIS AI Launches Social Impact Mission to Empower Underserved Entrepreneurs as it Celebrates SBA Endorsement
By Chiara Squillantini
US Small Business Administration endorses Otis AI as a recommended marketing solution for small businesses
By Chiara Squillantini
Startup Grind Interviews Otis Founder and CEO, Miguel Guerrero on winning Startup of the Year 2023
By Chiara Squillantini
Otis co-founder joins head of SBA and leaders from Google in a roundtable discussion about the power of Otis and digital advertising
By Chiara Squillantini
Otis AI Selected For Google Founders Fund
By Chiara Squillantini
How companies can use TikTok and user-generated content (UGC) strategies to build brand awareness
By Chiara Squillantini
How utilizing your community can improve your targeted advertising
By Chiara Squillantini
Why smaller advertisers should focus on conversion campaign goals to drive revenue and ROI
By Chiara Squillantini
Otis AI named “Startup of the Year” at Startup Grind’s 2023 Global Conference
By Chiara Squillantini
Investing in high-quality advertising to increase awareness and get a higher return on your investment
By Chiara Squillantini & Julia Conyea
How to reach and keep customers engaged throughout the sales process in order to drive conversions?
By Chiara Squillantini & Julia Conyea
The Age of Success
By Chiara Squillantini
Stop Boosting Your Posts on Social Media!
By CJ Augustin
How businesses can party with their first-party data to deliver relevant ads to their customers with Otis AI
By CJ Augustin
Miami Hack Week’s official marketing partner, Otis AI, helped to bring in over 2,000 attendees in its largest event yet
By Chiara Squillantini
Digital marketing platform Otis AI raises $2.5M to make digital marketing simple and effective for SMBs
By Chiara Squillantini
Why businesses should adopt digital marketing strategies during the pandemic
By Nathan Albert Fodor
How Video Marketing has become an important marketing trend
By Nathan Albert Fodor
5 ways to build a successful social media strategy for your business
By Chiara Squillantini
Google Eliminates Use of Third-Party Cookies in an Attempt to Protect Users’ Privacy
By Chiara Squillantini
Targeted Advertising in a Digital Conscious Society
By Chiara Squillantini
Writing Ad-mazing Ad Copy For Google Ads & Facebook Ads
By Chiara Squillantini
Supercharge Your Online Advertising With Otis AI
By Chiara Squillantini
6 Reasons Digital Marketing Can Be Useful For Small Businesses
By Chiara Squillantini
Otis AI proud to be only US-based company selected for Intuit Canada’s Prosperity Accelerator
By Chiara Squillantini
Use of Digital Marketing to Stay in Business During COVID-19
By Chiara Squillantini
Intuit Canada announces eight startups joining the inaugural cohort of Canadian accelerator
How to Use Emoji in Your Ad Copy to Increase Engagement and Conversion
By Susie Kim
How Businesses Can Adapt to the Changes and Thrive During the Pandemic
By Chiara Squillantini