How Video Marketing has become an important marketing trend

##### Video vs Text and Images: What is the reason why video marketing has become so widespread in today’s marketing strategies? You know the saying, “a picture is worth a thousand words”? Well a video is worth a million words.

This is because our brains process visuals much quicker than text. Videos grab people’s attention and our eyes are attracted to movement.

They keep viewers engaged for longer periods of time and have the ability to draw stronger connections and emotional responses than that of images, leading to increased engagement (in terms of more likes, comments and shares).

##### What is video marketing? Video marketing is a useful way to give potential customers lots of information about a product, in a short amount of time. Videos are great for brands to grow by... - Getting more exposure - Increasing the understanding of your product - Being a powerful sales tool - Ranking higher in searches

Customers will only buy a product that they can understand and video content helps brands clearly explain how their product works.

These following numbers show the importance of adding videos to your [influencer marketing strategy](https://adage.com/article/digital/5-key-takeaways-2019-edelman-brand-trust-survey/2178646): - 70% of customers say that they have shared a brands video - 72% of businesses say that video has improved their conversion rate - 52% of customers say that watching a video of a product makes them more confident in online purchases - 65% of executives visit the marketers website and 39% call a vendor after viewing a video

##### Videos are very profitable. Even without the accessibility to a large budget, technology today makes it so that a good quality video is capable of being produced from almost any budget.

Many people can make amazing videos with things as simple as a smartphone and a video editor tool.

A ​​[Renderforest Survey](https://www.renderforest.com/blog/video-marketing-statistics) displayed, in the image below, the positive effects of a proper video marketing strategy. - Brand awareness by 70% - Traffic by 51% - Sales by 34% - Conversions by 31%


If a business is able to properly use video marketing, it can yield a great outcome

Here is a great example of the proper use of video marketing...

[NIGHT Cable by NATIVE UNION](https://www.youtube.com/watch?v=b-mJBr4kGSs)

The video uses a problem-solution type of marketing strategy. It first introduces a problem which is displayed by using old and ripped cords to make a contrast to the product.

The ad does a great job portraying a few common pain points for customers using an average charging cord: poor durability, inconvenience, and the short range of the cord.

Night Cable is made to remove all of these frustrations. They are able to provide a solution to these problems by focusing on their product features, such as attaching a weighted knot to the cord.


The Night Cable’s “Weighted Knot” gives them a unique positioning against competitors. This feature is their main differentiator that makes them stand out and provides major added value for the customer.

##### Wrap Up: By incorporating videos into a marketing strategy, if done correctly, it has the ability to greatly increase both the awareness and profitability of a product or service.

If you don’t already use videos to promote your brand, perhaps you should think about experimenting with some projects.