Writing Ad-mazing Ad Copy For Google Ads & Facebook Ads

Effective ad copy for a campaign is all about telling a story or describing your product/offering in order to trigger a response in the audience. Good ad copywriting can persuade your audience to click through to your website and turn to new conversions. But great copywriting and an effective platform with targeting capabilities, such as Google and Facebook, can help your company even further!

##### Why Google Ads Are Effective For one thing, Google has a massive reach. The search engine handles about [2+ trillion searches per year](https://instapage.com/blog/why-use-google-ads), which is around over [5 billion searches per day](https://instapage.com/blog/why-use-google-ads). People search for answers on Google everyday, so if you can provide them an answer, even in the form of an ad, they are more likely to pick you over competitors.

Another advantage is that, typically, when people use Google search they are in their buying stage. Compared to social media, people aren’t looking to be advertised to. When you advertise to someone who doesn’t want to be advertised to, they’ll probably just keep scrolling. On search networks, you advertise to people who are looking for something specific. When the ad appears it helps them find an answer.

##### Why Facebook Ads Are Effective Facebook ads are beneficial as [70%](https://www.wordstream.com/blog/ws/2016/06/29/best-facebook-ads) of U.S Facebook users log into Facebook on a daily basis. Facebook advertising works well because it has one of the best ad targeting platforms out there. This targeting allows your business to get super specific about the audience that you are reaching.

You can target your ads based on location (by city, state, country), custom audience (existing customers), gender, interests, behaviors (where you click), and connections (people who already like your page).

##### Tips To Write Effective Ad Copy For Google Ads & Facebook Ads Here are a few things to keep in mind when you’re thinking of writing compelling and high-converting ad copy for Google Ads or Facebook ads:

##### Define your target audience - Put yourself in your audiences shoes - how do they think and what emotional appeal works best for them - What are the audiences wants and needs? Does your product or service meet those wants and needs? - Ask yourself: why would someone want our product or service? - This will also help you identify what type of language you should use to speak to your audience - Example: For an older audience, you may want to use a more formal style with less slang, while with a younger audience you may use a more casual style with more slang.


##### Identify keywords - Find specific words that relate to your business and that resonate well with your target audience - Reflect on what the searcher is looking for to ensure that your keywords are in the ad copy (typically the headlines) - These words should capture the essence of your business, product, or service - Using unique keywords for your business will help with branding and improve your Search Engine Optimization (SEO) - The example below shows #1 ranking on Google for green tea using the keywords “green tea” and “green tea benefits” in the headline and description


##### Strong headline - Build your headline around your keywords - Create short, compelling tagline to highlight your product or service - Make sure your headline stands out and is aligned with your brand - Include numbers or statistics in your headlines to add credibility


##### Relevant body copy - Keep it short, sweet, and to the point (but make sure it provides value) - Make sure it relates to your visuals and headline - Use persuasive words (Example: New, Accelerate, Overcome, Guaranteed) - Should answer: What you’re offering; How it benefits them; What audience should do next (Call-To-Action) - Can use body copy to build on your headline for more clarity - Make sure your body copy is relevant to your brand and relate it back to your headline

##### Include a Call To Action - What do you want your audience to do after seeing your ad? - Try to stick to one clear goal - Adding a timeframe like “Now” or “Today” adds a sense of urgency - Example: Visit Website Today, Call now, Shop Now, Learn More


Source: https://www.linkedin.com/learning/writing-ad-copy/grammar-and-syntax