Otis AI and the Sustainable Development Goals: Empowering Small Businesses for a Better World

[Otis AI](http://meetotis.com) is the automated digital marketing solution for startups and small and medium-sized businesses to manage and effectively run high-performing cross-channel ads. Otis saves you 80% of the time than other marketing platforms, and at a fraction of the cost of a traditional performance marketing agency.

Our AI-driven solution is significantly more effective than other solutions. With our AI’s ability to leverage first-party customer and transaction data to facilitate high performing targeting, attribution and audience segmentation, startups and small businesses can effectively improve results by 15% MoM and drive return on investment.

Our mission is to empower all underserved startups and small and medium-sized businesses through highly effective digital marketing. We continue to level the playing field and make data-driven digital marketing simple and accessible for businesses that want to compete and grow in the digital age.

 ###### Founder and CEO, Miguel Guerrero on Forbes 30 Under 30 and accepting “Startup of the Year” award

In 2023, we were awarded [“Startup of the Year”](https://meetotis.com/blog/otis-ai-named-startup-of-the-year-at-startup-grinds-2023-global-conference) at StartUp Grind’s Global Conference, endorsed by the [U.S. Small Business Administration](https://meetotis.com/blog/us-small-business-administration-endorses-otis-ai-as-a-recommended-marketing-solution-for-small-businesses) (SBA) as an effective digital solution for small businesses, and Otis founder and CEO, Miguel Guerrero, was recognized on the [Forbes 30 Under 30](https://www.forbes.com/profile/miguel-guerrero/?sh=5061ec08374c) List for Marketing and Advertising.

##### The Power of Small Businesses: Small medium-sized businesses are the fabric of the American economy with 36 million small businesses in the U.S represent [43.5%](https://advocacy.sba.gov/2019/01/30/small-businesses-generate-44-percent-of-u-s-economic-activity/) of total GDP. They understand that online advertising is a great way to engage with customers. In fact, 70% plan to increase their marketing budget this year, but they need help.


A few challenges they face in the digital marketing landscape are: - -Digital media agencies are too expensive. - -Ad tech platforms are too complicated. - -Precise targeting and attribution is needed to overcome challenges with third-party cookies and mobile attribution.

##### Otis AI's Impact on SDGs: Otis is the gateway to bringing social impact and economic empowerment by supporting underserved small business owners, increasing their revenue, hiring more people, and helping the community.

We align with several [Sustainable Development Goals](https://www.un.org/sustainabledevelopment/sustainable-development-goals/) through our contributions to various aspects of economic, social, and environmental sustainability.


SDG 8: Decent Work and Economic Growth: Otis contributes to this goal by enhancing productivity and efficiency in various industries through the integration of AI. The platform can streamline various business processes, automate tasks, and improve efficiency, which can increase productivity and, consequently, economic growth.

Additionally, Otis creates job opportunities for underserved communities and entrepreneurs by providing them the necessary resources and opportunities to succeed.

SDG 9: Industry, Innovation, and Infrastructure: Otis directly supports SDG 9 by being an innovative technology solution. As an AI platform, we foster industry advancement by introducing cutting-edge tools and automation for digital advertising. In addition, Otis can be integrated into existing infrastructure, promoting technological innovation and improving overall industry efficiency.

SDG 10: Reduced Inequality: Otis plays a role in reducing inequality by democratizing access to effective digital advertising. We continue leveling the playing field by providing small medium-sized businesses and startups the same access to powerful digital marketing tools and opportunities as larger enterprises.

We help bridge the technological gap by providing AI tools that can be utilized by various businesses and industries. This can lead to more equal opportunities for businesses of different sizes and across diverse sectors.

SDG 12: Responsible Consumption and Production: Otis promotes responsible consumption and production through automation and optimization. Our platform helps businesses reduce waste, improve resource efficiency, and minimize environmental impact by facilitating smarter decision-making. This contributes to sustainable production practices and encourages responsible use of technology.

SDG 17: Partnerships for the Goals: Otis fosters partnerships by being a collaborative tool within the AI and technology ecosystem that businesses and industries can seamlessly integrate into their operations.

Additionally, we continue to eagerly forge more meaningful alliances with esteemed national social impact leaders.

##### Case Study: Smart Healthy Green Living


Otis is not only easier to use than existing upmarket and enterprise solutions, but also more effective, driving 2-3x improvement in performance on average and our fees are 40% less than traditional marketing agencies.

In an [interview](https://www.youtube.com/watch?v=rzBzp3mlHL0&ab_channel=OtisAI) with Christopher Mohs, COO at Smart Healthy Green Living, he emphasized that, > Working with Otis allows us to sleep well at night knowing that everything is optimized, running efficiently and all the problems are being handled.

SHG Living is a streaming service dedicated to sustainable home and gardening living. Their main goal was to look for a better way to drive user acquisition and maximize their ad budget in order to get a better return on their investment that would lead to increased conversions and drive down costs.

Once they integrated with Otis, they noticed a dramatic increase in user acquisition rates with the help of our AI's automatic performance optimization and use of first-party data for precise audience targeting.

Our AI leveraged customer and transaction information to create micro-audience segments. With access to this data, Otis carved out different marketing strategies to tackle the different audiences with more personalized ads that speak to a myriad of the different interests that come in the home and gardening space.

Otis managed to significantly scale their performance with 5.3K+ new platform users generated, at a cost of $4.53 each, while reducing costs and sustaining an average cost per click of $0.15. Leading to a 125% increase in conversions and 73% decrease in cost per conversions.

##### Our Commitment to Sustainability: Otis is committed to furthering our sustainability initiative by partnering with leading funding partners in the U.S. who focus on fostering social impact, driving economic empowerment, and helping underserved communities and entrepreneurs.

We believe that every entrepreneur, regardless of their background, deserves the resources and opportunities to succeed. Building alliances with valued social impact partners will deepen our dedication to social impact necessities and economic empowerment for underserved businesses.

As we celebrated our endorsement from the SBA for our positive impact on underserved entrepreneurs, Otis also partnered with the National Urban League for our [Social Impact Mission](https://meetotis.com/blog/otis-ai-launches-social-impact-mission-to-empower-underserved-entrepreneurs-as-it-celebrates-sba-endorsement) to further the economic empowerment of entrepreneurs by elevating the standard of living in historically underserved urban communities.

Key initiatives of the Social Impact Mission include: - -Digital Empowerment Workshops: Training sessions dedicated to teaching underserved entrepreneurs about digital marketing tools. - -Funding Business Growth: Financial aid to support startups and businesses helmed by underserved entrepreneurs. - -Mentorship Programs: Connecting seasoned business veterans with emerging entrepreneurs to offer insights, support, and mentorship.

Other meaningful alliances with esteemed national social impact leaders include: The Congressional Latino Association, The Asian Business National Association, and The Women’s National Chamber of Commerce.

These endorsements aim to emphasize our commitment to revolutionizing digital marketing while ensuring positive societal change for startups and small medium-sized businesses.

##### Why SDG Alignment Matters for Investors: By integrating SDGs into their investment strategies, identifying priorities, researching companies, and making informed investment decisions, investors can align their resources and efforts so as to contribute to a more sustainable and equitable future, while achieving a great financial return.

As the field of impact investing continues to evolve, companies like Otis have the potential to play a crucial role in driving positive change while delivering financial returns to investors.

##### Conclusion: In summary, Otis AI stands out as an automated digital marketing solution dedicated to empowering startups and small to medium-sized businesses. By addressing challenges faced by SMEs, Otis emphasizes its commitment to leveling the playing field in the digital marketing landscape.

Aligned with Sustainable Development Goals, Otis demonstrates a commitment to fostering economic growth, reducing inequality, and promoting responsible consumption. Otis's dedication extends to sustainability initiatives, including partnerships, workshops, funding, and mentorship programs for underserved entrepreneurs.

Initiatives such as our Social Impact Mission showcases our dedication to fostering positive societal change, support for underserved entrepreneurs, and alliances for a sustainable and equitable future.

By emphasizing SDG alignment for investors, Otis underscores its role in driving positive change while delivering financial returns.

If you’re interested in learning how Otis can supercharge your online advertising, [schedule a demo](https://meetotis.com/?scheduledemo=true) with us today. Read our [FAQ](https://intercom.help/otis-ai/en/?utm_medium=email&_hsmi=284696614&_hsenc=p2ANqtz-9BEKEZkOciHnOC-ggVodKNN9X7NH7K0U9Ul2rFeL3ReluwETb5mE5CvX_EzptdjKC8Dh_DeqSDuIitPx34JuVuFABydA&utm_content=284696614&utm_source=hs_email) or feel free to reach out to us anytime at hello@meetotis.com.