Otis co-founder joins head of SBA and leaders from Google in a roundtable discussion about the power of Otis and digital advertising

In a world where small businesses are the backbone of economies, it is crucial to address the challenges they face and provide solutions for their growth and success.

 ###### *Clarence Williams (Otis AI) with Isabella Casillas Guzman (head of SBA)*

Recently, Clarence Williams, Otis co-founder and CRO, had the honor of meeting prominent figures from the head of SBA Isabella Casillas Guzman, leadership from Google, and other startup founders and innovative leaders.

The focus of the discussion revolved around the critical issues that 36 million small businesses in the U.S. encounter: leveraging digital marketing to reach their existing customers and find new customers online.

Additionally, they discussed the role of smart solutions, like Otis, in driving business growth and democratizing access to effective digital advertising.


##### Driving Growth with Otis

Otis has become a catalyst for business growth, providing small businesses with the tools and strategies necessary to compete in the digital age. Our platform harnesses the power of data-driven digital advertising, enabling businesses to connect with new potential customers and strengthen relationships with existing customers on various online channels, including search engines, social media platforms, and more.

Small businesses often struggle with limited resources and budget constraints when it comes to advertising and marketing, making it challenging to reach their target audience and acquire new customers. However, Otis aims to change that.

Otis provides an affordable and effective advertising solution that allows businesses to expand their reach and achieve sustainable growth through leveraging first-party customer and transactional data to facilitate high performing targeting, attribution, and segmentation.

By utilizing advanced targeting techniques and data-driven strategies, Otis has helped many small businesses identify and reach target audiences with precision.


Additionally, unlike traditional advertising methods that often require substantial financial investments, Otis offers cost-effective solutions tailored to small businesses' budgets. Businesses can now allocate their budget and resources efficiently, maximizing their return on investment and achieving better performance from their advertising campaigns.

We want to continue leveling the playing field by providing small businesses and startups the same access to digital marketing tools and opportunities as larger enterprises, ultimately democratizing access to digital advertising.