Importance of Digital Marketing During a Pandemic
##### The Marketing World
The world of marketing is like a moving target - it’s constantly changing. Marketing has always been about connecting with your audience in the right place, at the right time - just like the feeling of hitting a bullseye. Trends, technology, and tactics are always evolving, which is why it is critical for businesses to adapt to new developments in the industry.
The last thing you want is for your business to trail behind your competitors, right? So how do you make sure you keep up? Meet your audience where they are already spending most of their time - the Internet.
##### The Power of the Internet
Did you know that, as of July 2020, almost [4.57 billion](https://www.statista.com/statistics/617136/digital-population-worldwide/) people are active users on the internet? That is about 59% of the global population. Similarly, it is projected that [8 billion devices](https://orleansmarketing.com/35-technology-facts-stats/) will be connected to the internet by the end of 2020.
With the accessibility of the internet, an increasing number of internet users, and change in consumer buying behavior, it is safe to say that digital marketing is an effective strategy to help you grow your business and totally worth the investment!
##### What is Digital Marketing You Say?
Digital marketing is a form of marketing that exists online through the use of electronic devices or the internet. Forms of digital channels include search engines (Google), social media (Facebook, Twitter, Instagram), email, and website to connect with new and existing customers.
Other tactics include search engine optimization (SEO) and marketing automation. Digital marketing can work for any business regardless of the industry they are in, the product they sell, or the size of the company.
##### How Consumer Behavior Has Changed the Way We Communicate with Our Customers
Over the years, digital marketing strategies have grown importance as consumer behavior changes and technology advances. Because digital marketing can occur electronically and online, there are endless opportunities for brands as compared to traditional marketing where it can only be seen in print ads, phone communication, or physical marketing.
Digital content and marketing is a common practice nowadays that consumers expect and rely on them to learn more about a brand. This is why it is vital for businesses to utilize digital marketing in order to remain competitive and increase brand awareness.
About the author
Chiara Squillantini
Creative Director
Chiara Squillantini is the Creative Director at Otis AI, where she has been shaping branding and marketing strategies since August 2020, ensuring consistency across Otis AI’s marketing efforts. She holds a background in copywriting, marketing research, and brand management from Ace Saatchi & Saatchi, Royce Agency, and Unilever Philippines, respectively. She is passionate about digital marketing and technology and likes to share insights on digital marketing trends through blog articles and press releases for Otis AI.