Investing in high-quality advertising to increase awareness and get a higher return on your investment

[In this episode](https://www.youtube.com/watch?v=habsGXd9bGM), Clarence gives a Rapid Returns advertising tip to Chris Seshadri from Photosesh, a company that creates on-demand content for personal use or business purposes.

##### What is Photo Sesh? [Photo Sesh](https://www.photosesh.com/#find-photographer) is a company that creates on-demand content for personal use or business purposes. They have the largest network of photographers and videographers for hire from all across North America. For either professional or personal purposes, Photo Sesh is the easiest and fastest way to find and book a photographer today.

##### Original photos vs Stock photos Photos play a key role when sharing your business and its story on a visual level. It is proven that [visitors are 80% more likely to read content if it’s paired with an image and 64% more likely to remember what they read](https://www.chilligroup.com.au/invest-professional-photos-business/). Thus, it is essential to use photos to promote your business.

When it comes to images, your options include stock photography, taking your own photos, or hiring a professional photographer. The question is - Which is the best option?

Stock photos can be a convenient and cost efficient way to fill your visual content needs, as they are readily available from a variety of websites with large libraries to choose from. However, these images often have an unnatural feel and lack the ability to individualize and convey your brand’s message.

Taking your own photos can also be cost-effective but requires a specific technique and professional equipment that you may not have. Which leads us to our tip of why investing in a professional photography service can benefit your business.

#### Tip: If you’re going to make an impression, make it a good one. Invest money in quality images because it will get noticed, and it can be money well spent.


##### High-Quality Photo = High-Quality Brand The quality of your brand reflects your brand image. The photos you display through your website and social media pages give your customers a sense of your brand’s personality. Plus, if your photography is developed professionally, it convinces your audience that your business is trustworthy and valued, motivating them to become loyal customers.

##### First Impression Images on your website and social media are often the first impressions of your business. A good first impression is critical, and the quality of photos used can greatly impact how a business is perceived.

##### Competitive Edge You want to portray your business as unique and stand out from the crowd, right? By establishing a high quality of photography, you show that your products or services are way more [“attuned to details, promote unique selling points, and differentiate your brand from competitors”](https://www.c-reel.com/journal/5-reasons-why-professional-product-photography-is-essential-for-your-brand). As mentioned above, stock photos can be used by anyone and lack authenticity – Be creative and different by using original content!

##### Meet Customer’s Expectations When your customers purchase your product, they expect to receive exactly what they see. It is shown that [22% of products that are sold online are returned because the items look different than the photos](https://www.c-reel.com/journal/5-reasons-why-professional-product-photography-is-essential-for-your-brand).

For example, when a customer purchases an article of clothing through an online retailer and it is not the color depicted in the image. That product did not meet the customer’s expectations and you have just lost their trust in your brand.


Accurately displaying your product through high-quality, professional photos will save you both time and money by helping you avoid unsatisfied customers.

Thus, investing in professional photography, such as Photo Sesh, can be an optimal way to communicate your brand and product that will ultimately contribute to your business’ success.

##### Increasing Brand Awareness & Driving ROI Through investing in professional photography, you are not only establishing a strong brand image to make a good impression, but also you’re building trust and credibility with your customers, which can help with your brand awareness.

According to [Forbes](https://www.forbes.com/sites/forbesagencycouncil/2016/10/31/why-brand-image-matters-more-than-you-think/?sh=434e9fb110b8), “The more often you can deliver on your brand promise with a strong brand image, the easier it will be for consumers to remember your brand and what it stands for.”

Brand awareness is essential because it keeps your brand [top-of-mind](https://www.iheartadbuilder.com/blog/why-brand-awareness-important-your-small-business#:~:text=Brand%20awareness%20is%20essential%20because,or%20service%20they%27re%20buying) with consumers. The more familiar a customer is about a brand’s image, the more likely they are to trust the product and ultimately make a conversion, thus driving ROI.