How to Use Emoji in Your Ad Copy to Increase Engagement and Conversion

##### Using Emoji as Part of Your Ad Copy

Emoji acts as a visual magnet and represents a “universal language” that anyone can understand immediately, and in the digital world we live in; they have become an essential part of our text language on Social Media. Additionally, scrolling through a feed on platforms such as on Facebook and Instagram is a typical consumer behavior when it comes to social media, so having a splash of color in the sea of monotonous text can make a browser stop to see what you have to offer. ##### Data-Driven and Social Proof

There have been many case studies that have been done by digital marketers that prove a well-placed emoji can highly improve engagement and conversion which is the benchmark of a successful advertising campaign. Social Media marketers estimate about 33% to 56% more CTR (Click Through Rate) than an ad composed only with text. Because we exemplify a company driven by data, here's market research that shows that emojis are effective communication tools that can vastly improve engagement and CTR on your Facebook Ads. Recently, Aaron Zakowski conducted an experiment that shows [how emoji increased his Facebook video ads engagement by 386%.](https://aaronzakowski.com/emojis-facebook-video-ads/) Still not convinced? According to an Adweek report, 92% of consumers use emoji in their daily lives. It’s no surprise that the effective use of emoji enhances the connection with your existing and potential customers. It’s playful, meaningful, and humanizes your ad copy.

##### Best Uses of Emoji There is a bit of an art when it comes to using emoji in ad texts. First and foremost, less is more. We recommend that emoji be used in only one section of the ad copy. For example, if it’s used in the headlines, then you would not use it anywhere else. The emoji should be relevant to the entire ad and connect the visual and text. Not sure which emoji to use, search [the Emojipedia ](https://emojipedia.org/) for inspiration! Short on time? [Here’s the Top 20 Best Performing Emoji for Facebook ads.](https://staenz.com/best-performing-emojis-digital-marketing-facebook-ad-campaign/) Don’t use emoji as a substitute for the important words in your communication. Emoji should accentuate your copy, not be the star of it. Depending on what industry your business is in, emoji can be a risky decision because it can come off as unprofessional or less serious. However, there’s a growing trend that emoji is becoming more acceptable in use everywhere. As with all marketing strategies, test and test your ad copy to see what makes the most sense for your brand. Multivariate or A/B testing allows you to make data-driven decisions for the most cost-effective digital marketing campaigns.