How InPress Grew Channel Subscribers by 57.6% in 90 Days with Otis AI

When [InPress](https://www.inpress.app/), a social news and dating app, realized their in-house digital advertising setup was driving high costs, limited testing, and slow growth, they knew it was time to make a change. When they turned to Otis AI, their goal was to scale their subscriber base and grow their channel without overspending on customer acquisition.

With Otis, InPress was able to build a smarter, data-driven growth strategy that delivered results fast. Performance began to improve within the first 30 days and continued to climb over the next 90 days.

#### The Challenge: High Costs and Limited Testing

Before Otis, InPress was managing ads in-house with limited resources. Their ad setup relied heavily on static creatives, broad targeting, and minimal testing, which led to: Rising acquisition costs that were unsustainable long term No clear visibility into which platform delivered the best ROI Slow user growth and difficulty scaling installs and signups Like many consumer apps, InPress needed a partner that could help them reduce inefficiencies, unlock insights across platforms, and accelerate growth.

#### The Solution

Otis combined AI-driven optimizations with a structured, multi-channel testing strategy to uncover the best growth levers for InPress. Here’s what made the difference: - -Multi-platform testing across Meta, Google, and TikTok to identify the highest-performing channel (Meta) - -AI-powered optimizations and budget allocation to maximize ad efficiency - -Transparent performance reporting and ROI tracking with AppsFlyer for reliable attribution - -Creative refresh with UGC-style videos, dynamic ads, and messaging tests focused on ease of use and AI-powered features - -Smarter audience building using lookalikes, retargeting, and first-party app data

By leveraging Otis’ AI platform, InPress moved beyond guesswork and into a scalable, data-backed strategy that drove measurable results.

#### The Results: Subscriber Growth at Scale & Reduced Acquisition Costs

The impact was clear:

- ✅ Channel subscribers grew 57.6% in just 90 days — an impressive spike for a channel that was already 17 months old - ✅ Reduced CPA by 64% - ✅ Surpassed 250,000 article surveys submitted nationwide since launch


> “Since partnering with Otis, our channel subscribers have grown 57.6% in just 90 days — a massive amount of growth for a 17-month-old channel that we can directly attribute to Otis.” *— Adam Harder, CEO & Founder @ InPress*

#### Why It Matters

For consumer apps like InPress, scaling efficiently isn’t just about lowering CAC — it’s about creating sustainable subscriber growth, driving engagement, and ensuring every dollar of ad spend is optimized. With Otis AI, InPress was able to achieve rapid growth without increasing its budget.

#### Takeaway

InPress transformed their ad performance and accelerated subscriber growth through AI-powered advertising. By combining multi-platform testing, creative optimization, and smart audience building, Otis AI helped turn high costs and slow growth into measurable momentum.

If you’re an app or consumer brand looking to grow subscribers and engagement with AI-driven advertising, let’s talk: [meetotis.com](www.meetotis.com)