Stop Boosting Your Posts on Social Media!

##### What is boosting you ask?

After you share a post on Facebook or Instagram, you have the option to boost/promote that post. You set a budget and pay a certain amount of money to promote your post and ideally increase engagement and reach new followers. This is commonly used by beginner pages because they can quickly increase engagement rates, however, this fails to provide real long-term results. If you want to increase engagement and grow your profile, the best thing to do is launch targeted ad campaigns, which is where Otis comes in!


##### But why should I stop?

Great question! The biggest limitation of boosting is the lack of ability to target people. Instagram does not provide you with the ability to create a specific customer segment to target, and thus your post ends up showing up on the feeds of people who will not interact with your post. You are unable to vary your post across different devices, nor are you able to reduce the cost because you are locked into the price you chose at the start. Furthermore, if you want to edit your boosted post, you will have to delete it and start all over again!


##### So what do I do..?

Otis AI is the perfect solution to the enigma that is increasing engagement and boosting sales for your business. This is because we collect your first-party customer data (POS or email list), allowing us to create your custom audience of existing and new customers and deliver your ads directly to them across multiple social media channels. The AI analyzes your current customers and uses that information to find new ones based on similar attributes such as buying behavior, purchases, followings, etc. This will ensure that when your ads show up on their feeds, it targets a specific target audience that are more likely to engage with your profile instead of ignoring it. Another fantastic feature is that your daily ad budget dynamically adjusts based upon which channel and campaign are performing best to get more bang for your buck! In the long run, this improves your return on investment and gives you financial flexibility. If you want real results for increasing your businesses engagement and sales, then we are your tool for success!