How Otis Helped a Mental Health Startup Cut Cost Per Lead by Over 50%

#### Making Mental Health More Accessible at Scale

The cost of digital advertising in healthcare is increasing, particularly in the competitive mental health sector. For service providers offering therapy and counseling, acquiring new patients through Meta and Google Ads can cost between $200 and $600 per lead. That level of spend isn’t sustainable for early-stage startups looking to scale cost-effectively.

A mental health startup partnered with [Otis AI](www.meetotis.com), seeking a smarter and more cost-effective solution to generate qualified leads. Their goal was to achieve a cost per lead (CPL) under $100 while connecting with individuals struggling with depression, anxiety, and work-related stress — all without hiring a full in-house marketing team or relying on expensive ad agencies.

#### The Challenge: Scaling Outreach Without the Overhead

The startup faced many challenges, such as:

- -Rising lead costs in the mental health industry make growth expensive and unpredictable - -The internal team lacks time and resources to manually manage and optimize ad campaigns in-house - -Ad messaging needs refining to emotionally connect with high-intent users in a crowded space - -They needed a platform that could handle the technical side of digital ads and deliver results, without additional overhead

#### The Solution: AI-Powered Digital Advertising with Otis To meet these challenges, the mental health startup leveraged Otis’ automated advertising platform to scale profitably through AI and real-time optimization.

Here's how Otis delivered:

- 🤖 AI-Driven Audience Segmentation Otis identified and targeted high-intent users most likely to convert, using behavioral and contextual signals to focus spend on individuals actively seeking therapy or mental health support.

- 📈 Predictive Budget Optimization: Otis automatically adjusted campaign budgets in real-time to lower the CPL and maximize return, with zero manual intervention required.

- 🧠 Creative A/B Testing: Otis tested and optimized different ad creatives and messaging variants, refining campaigns based on which versions drove the highest conversion rates.

- 🔁 Full-Funnel Automation: From setup to reporting, Otis managed every aspect of the digital advertising workflow. This allowed the startup’s team to stay focused on clinical care instead of ad hoc logistics.


#### The Results: Lower CPL, Higher Efficiency

- ✅ 1,150+ conversions - ✅ $87.21 average CPL — beating their $100 goal and over 50% lower than the industry average

By leveraging Otis, the startup achieved exceptional advertising performance at scale, with AI doing the heavy lifting behind the scenes. This allowed them to grow their patient base while keeping overhead low and their team focused on what matters most: helping people heal.

#### Why This Matters for Mental Health Providers

The mental health industry is one of the fastest-growing sectors in consumer healthcare, and also one of the most competitive. For startups, therapists, and online counseling platforms, finding an efficient way to advertise online is critical for growth.

Otis makes that possible by combining the power of AI with an easy-to-use platform designed for healthcare, e-commerce, services, and more.

#### Ready to Scale Your Digital Advertising with AI?

If you're a service provider looking to reduce CPL, increase ROI, and scale your business without the complexity of manual ad management, Otis can help.

👉 [Book a free strategy call at meetotis.com](www.meetotis.com)