How SensoryEdge Cut CAC by 80% and Achieved 15x ROAS with Otis AI

#### The Challenge: Scaling Efficiently with Limited Time and Manual Ad Management

[SensoryEdge](https://www.sensoryedge.com/) is a B2B eCommerce brand that provides educational tools, classroom furniture, and sensory products for children. Like many growing businesses, they were running digital advertising in-house, juggling manual campaign management across Google and Meta Ads. However, that manual approach came at a cost, both in time and performance.

SensoryEdge found that managing paid media without automation made it difficult to scale efficiently. Campaigns were time-consuming to optimize, performance had plateaued, and customer acquisition costs (CAC) were inconsistent and climbing. Their goal was to find a cost-effective solution that could simplify digital marketing, maintain a CAC target of $75, and unlock stronger, more consistent results.

That’s when they turned to [Otis AI](www.meetotis.com).

#### The Solution: AI-Powered Campaign Automation with Otis

Otis AI made it easy for SensoryEdge to offload time-consuming campaign tasks while improving results. Our platform delivered automated optimizations, smarter targeting, and real-time budget adjustments across Google and Meta ads.

Here’s what we implemented: - -AI-Powered Optimizations: Otis automatically adjusted budgets and targeting in real time to maximize ad performance and eliminate wasted spend. - -Creative & Audience Refinements: By testing and iterating quickly, Otis helped find the highest-performing creative and most responsive audience segments. - -Automated Ad Management: Campaigns were launched and optimized using Otis’ platform, giving SensoryEdge more time to focus on their business, not their ad account.

#### The Results: High ROAS, Lower CAC, and More Time Back

By replacing manual ad management with Otis’ AI-powered platform, SensoryEdge achieved: - ✅ 15x Return on Ad Spend (ROAS) across Meta and Google - ✅ $19 Customer Acquisition Cost (CAC) [way below their $75 target] - ✅ 80%+ reduction in acquisition costs, while improving campaign efficiency


#### Why It Worked: Simplifying Advertising with AI

Otis AI helped SensoryEdge automate its digital advertising, gain higher-quality customers, and scale cost-effectively, all while saving time and lowering overhead. It’s a perfect example of how AI can help small to mid-sized businesses outperform traditional strategies with data-driven, always-on optimization.

#### Ready to Simplify and Scale Your Advertising?

If you’re a B2B or eCommerce brand looking to reduce CAC and boost ROAS without the complexity of managing everything in-house, Otis AI can help.

👉 Book your free strategy call today at [meetotis.com](www.meetotis.com)